We wanted to share this Financial Times Magazine article (subscription required) that explores the use of Mechanical Turk to quickly conduct research on large groups of subjects.
“Psychologists, behavioural economists and political scientists have now realised that it is potentially far cheaper to pay MTurk workers — “Turkers” — to answer questionnaires and participate in activities than it is to assemble a bespoke online panel or to conduct the research in a laboratory filled with student participants sitting at computers.”
“‘I think [Mechanical Turk] is one of the most important and beneficial innovations in the history of psychology,’ he says, before adding the obvious caveat that like any research tool, it must be wielded with skill.”
Get started as a Requester at https://requester.mturk.com/.