ComScore recently got in front of the camera to share the value their organization derives from Mechanical Turk. According to Mike Brown, CTO, “comScore started using Mechanical Turk features three years ago … to quickly and easily classify ads online.” With the help of data classifications from Workers, comScore is able to provide their Ad Metrix customers with detailed competitive insights into display advertising activity and trends online. Watch the video below to hear more:
For additional detail on comScore’s use of Mechanical Turk and their results - tune into Brown’s re: Invent presentation.
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