As a global media company, AOL publishes thousands of web pages every day with a mix of video, photo, and plain text content. With so many properties and content templates, there was no easy way to measure if AOL was leveraging their substantial video library as extensively as possible. The company needed a daily inventory of which articles contained videos, details about how video was published within those articles, and whether the source of those videos was AOL or a third party. An initial estimate to build software to measure video publishing with this level of granularity would take too long and would be cost prohibitive.
AOL turned to Amazon Mechanical Turk to gather the information they needed – quickly and without a large engineering investment. They asked Workers to tell them if specific pages contained a video and to identify the source of the video from a list of possibilities (YouTube, AOL, Hulu, etc.). Mechanical Turk Workers were able to complete a daily inventory in hours so AOL had the information they needed to expand their use of monetized video and monitor progress on an ongoing basis. Amazon Mechanical Turk provided a fast, cost effective way to collect the data and maintain metrics on improvements.
Learn how other companies are using Mechanical Turk to solve their business problems at requester.mturk.com